If the 60s were known for punk rockers and flower power, the 10s are definitely going to be known for the outbreak of the feminist culture. Only, it is going to be glorified to be the the beginning of a revolution that finally led to the emancipation of women and putting them on an equal pedestal. I don't get it. The moment you start yelling men are morons, men can't stand women being at the fore, men can't this, men can't that, you are essentially doing what Kejriwal does when Modi is sitting peacefully making decisions for the country. We need to stop generalising and start accepting that the world is changing, and has, in fact, been changing for a while now. It's like what Billy Joel says, "We didn't start the fire. It was always burning."
Now I am no evolutionary expert, but right since the beginning of time, there was division of labour. Men earned food, women procreated and took care of their families. You can see the patterns among animals, we know of it from our own recent history. We are evolving out of those roles and adopting new ones. What we need to understand is the fact that this transition will take time. This is centuries of ingrained thinking we are trying to change. Now I understand that there are some humans, who are pretty jerk-like about women getting all the good things in life, but that is a different problem you want to be solving. When our beloved piss-mouth politicians make public statements that basically sound like they wouldn't think twice before molesting or harassing a woman if she comes within close proximity, THAT is when you need to be yelling bloody murder. Pick the battles that you need to fight, women. Stop picking on a puberty-ridden boy because he goes red in the face because you want to discuss your menstrual cycle with him. Or that woman who wants to fast for her husband because she wants to. Fight for the ones that actually matter.
In all of this, I love to see how our adverts evolve. The 60s typically showed women playing roles of homemakers, the 90s were all about swag and muscle power. I don't really know what the previous decade was about, but this decade is all about the women. From Zivame showing your next door neighbour who isn't typically anorexic in her smalls (and she's killing it too!), to Tanishq calling out how motherhood isn't just about sacrifices. In fact, the new Reebok ad campaign for Be More Human showcasing a little girl trying on her mum's various shoes led to this post. Turns out the Indian campaign is actually called #FitToFight. It kind of takes away the importance you attach to your own daily fights, doesn't it?
Just my 2 cents. Don't be yelling at me if you think differently.
Now I am no evolutionary expert, but right since the beginning of time, there was division of labour. Men earned food, women procreated and took care of their families. You can see the patterns among animals, we know of it from our own recent history. We are evolving out of those roles and adopting new ones. What we need to understand is the fact that this transition will take time. This is centuries of ingrained thinking we are trying to change. Now I understand that there are some humans, who are pretty jerk-like about women getting all the good things in life, but that is a different problem you want to be solving. When our beloved piss-mouth politicians make public statements that basically sound like they wouldn't think twice before molesting or harassing a woman if she comes within close proximity, THAT is when you need to be yelling bloody murder. Pick the battles that you need to fight, women. Stop picking on a puberty-ridden boy because he goes red in the face because you want to discuss your menstrual cycle with him. Or that woman who wants to fast for her husband because she wants to. Fight for the ones that actually matter.
In all of this, I love to see how our adverts evolve. The 60s typically showed women playing roles of homemakers, the 90s were all about swag and muscle power. I don't really know what the previous decade was about, but this decade is all about the women. From Zivame showing your next door neighbour who isn't typically anorexic in her smalls (and she's killing it too!), to Tanishq calling out how motherhood isn't just about sacrifices. In fact, the new Reebok ad campaign for Be More Human showcasing a little girl trying on her mum's various shoes led to this post. Turns out the Indian campaign is actually called #FitToFight. It kind of takes away the importance you attach to your own daily fights, doesn't it?
Just my 2 cents. Don't be yelling at me if you think differently.
